CURATED. INTENTIONAL. UNCOMMON.
Indie & Niche Artisanal Perfume Place
CURATED. INTENTIONAL. UNCOMMON.
Indie & Niche Artisanal Perfume Place
Indie & Niche Artisanal Perfume Place
Indie & Niche Artisanal Perfume Place
Story through scent, music and art.
The New Olfactive Standard
édition NICHE is an ecosystem for independent artistry. We curate a portfolio of artisanal perfumes for the discerning UAE market, bridging the gap between global creators and the "intellectual" fragrance consumer in the UAE.
We don't just sell scent; we protect stories. By blending a sophisticated e-commerce platform with physical concept spaces, we ensure every brand is represented with the same authenticity it was conceived with. For those seeking self-expression through the art of scent, welcome to the collection.

édition NICHE is the beauty arm of the company, dedicated to becoming the largest indie & niche perfume supplier in the region. We pursue a sophisticated omnichannel approach that seamlessly integrates online and offline experiences, aiming to redefine industry norms and elevate the NICHE fragrance market.

Sip Happens is the innovative F&B concept engine within the company—truly the shared passion of all our partners. With three validated upscale casual dining concepts and two more launching soon, we are strategically finding our niche by addressing evolving market needs.

Glocal Partners embodies over 40 years of combined FMCG expertise, serving as a vital bridge for brands eager to enter the region. We fluently speak both the language of brand suppliers and the local market, enabling seamless integration and growth. GP is dedicated to driving category expansion and maximizing market potential for our partners.

Known to many as Marsini, Marwan is the strategic engine behind our concept. His professional journey spans 15 years in FMCG, with an additional decade split between the beauty industry and food service transformation.
This unique blend of experience allows him to bridge the gap between passion and tangible innovation. He is the driving f
Known to many as Marsini, Marwan is the strategic engine behind our concept. His professional journey spans 15 years in FMCG, with an additional decade split between the beauty industry and food service transformation.
This unique blend of experience allows him to bridge the gap between passion and tangible innovation. He is the driving force behind the Édition Niche identity, bringing a diverse, forward-thinking vision to life under one roof and ensuring our brand remains at the forefront of the region’s olfactive evolution.

Karim is the energy source and wisdom behind the Édition Niche vision. With a background rooted in Spain and extensive experience in the FMCG sector, he balances a refined global sensibility with a deep-seated passion for the culinary and olfactive arts.
Guided by curiosity and boundless optimism, Karim’s "right-brain" approach to innovati
Karim is the energy source and wisdom behind the Édition Niche vision. With a background rooted in Spain and extensive experience in the FMCG sector, he balances a refined global sensibility with a deep-seated passion for the culinary and olfactive arts.
Guided by curiosity and boundless optimism, Karim’s "right-brain" approach to innovation ensures that our business remains focused on the human connection. He is our heartbeat — driving the evolution of scent and storytelling through a lens of multicultural creativity.
We love our customers, so feel free to visit during normal business hours.
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