Your Uncommon Luxury
Indie & Niche Curated Artisanal Perfume Place
Your Uncommon Luxury
Indie & Niche Curated Artisanal Perfume Place
Story through scent, music and art.
edition NICHE curates a portfolio of artisanal perfumes, thoughtfully selected to introduce exceptional fragrance experiences to the underserved GCC region. The niche perfume market in the UAE is eager for a true partner—one that understands both the art and the potential behind scent creation.
The team is deeply passionate about delivering signature scents to individuals seeking authentic self-expression through the art of scent.
At edition NICHE, we ensure that every brand in our portfolio is represented with authenticity and care, preserving the creator’s true vision. We are dedicated to making every encounter with our brand memorable, meaningful, and truly unique for each of our customers.

Édition Niche is the beauty arm of the company, dedicated to becoming the largest indie & niche perfume supplier in the region. We pursue a sophisticated omnichannel approach that seamlessly integrates online and offline experiences, aiming to redefine industry norms and elevate the luxury fragrance market.

Sip Happens is the innovative F&B concept engine within the company—truly the shared passion of all our partners. With three validated upscale casual dining concepts and two more launching soon, we are strategically finding our niche by addressing evolving market needs.

Glocal Partners embodies over 40 years of combined FMCG expertise, serving as a vital bridge for brands eager to enter the region. We fluently speak both the language of brand suppliers and the local market, enabling seamless integration and growth. GP is dedicated to driving category expansion and maximizing market potential for our partners.

Meet Marwan—aka Marsini—the visionary dynamo behind our concept. With 15 years of deep FMCG expertise, complemented by 5 years making waves in beauty and another 5 transforming food service, Marsini’s unique blend of experience and forward-thinking vision is what brings our diverse concept to life under one bold roof. He’s not just a fou
Meet Marwan—aka Marsini—the visionary dynamo behind our concept. With 15 years of deep FMCG expertise, complemented by 5 years making waves in beauty and another 5 transforming food service, Marsini’s unique blend of experience and forward-thinking vision is what brings our diverse concept to life under one bold roof. He’s not just a founder; he’s the driving force fusing passion and innovation into everything we do.

Karim — our co-founder and driving force — is the team’s energy source and inspiration. A lifelong foodie and perfume enthusiast, Karim combines curiosity and creativity in everything he touches. Having spent most of his life in Spain & FMCG, he brings a multicultural perspective and refined sensibility to our business. His optimism, bo
Karim — our co-founder and driving force — is the team’s energy source and inspiration. A lifelong foodie and perfume enthusiast, Karim combines curiosity and creativity in everything he touches. Having spent most of his life in Spain & FMCG, he brings a multicultural perspective and refined sensibility to our business. His optimism, boundless energy, and right-brain creativity make him our team's heartbeat — constantly driving innovation and connection through scent and storytelling.

Pamela, affectionately known as Pams, is our relentless quality control aficionado with a master’s degree and a fierce passion for excellence. After 15 years mastering FMCG through sales and trade marketing, she's earned her stripes as our Chief Operating Officer. Leading our teams on the ground, streamlining processes, and orchestrating
Pamela, affectionately known as Pams, is our relentless quality control aficionado with a master’s degree and a fierce passion for excellence. After 15 years mastering FMCG through sales and trade marketing, she's earned her stripes as our Chief Operating Officer. Leading our teams on the ground, streamlining processes, and orchestrating logistics, Pams ensures nothing but the highest standards run through our operations.

Rani, affectionately known as Sukkari—which means “sugar” in Arabic—is genuinely the sweetest heart among our artistic allies of edition NICHE. With 25 years of powerhouse experience in media, advertising, and home entertainment, he’s earned the title of Chief Marketing Officer. Truly, the perfect cherry on top of our leadership team
We love our customers, so feel free to visit during normal business hours.
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